WordPress blog can be installed easily in any website and it can be used to drive traffic by writing useful posts that contain relevant information and relevant business key phrases. As we use a blog in our websites to update our prospective and existing customers about our products and services, we can also use it strategically to enhance traffic to our websites.

WordPress blog is very easy to install in your website. You or your web designer can customize it as per your specific needs. The WordPress admin interface is so handy to use that it hardly takes few minutes to write and publish a new post. But it is important to know how to use your blog for search engine optimization and to drive traffic to your website.

Four important things you need to show on your blog are recent posts, archives, categories and comments. Every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog post. You can easily customize the titles of the posts in WordPress blog in a way that only title comes in the new post link and not the date or category of posts. You can even include business key phrases in the title of the post. For this, you must write a post that contains useful information on the services or products you want to promote. Title must be selected accordingly.

As it is not easy to update content on your website regularly, writing new posts serve that purpose. You can target new keywords through the blog posts. What you need to do is to write relevant content including these keywords and link them with the appropriate page of the website. It serves dual purpose. First, you help your customers to know more about the services you provide and second, you make search engines to see the appropriate interlinking with targeted keywords on your website. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website. This way you can drive traffic to your website through WordPress blog.

Try a WordPress blog to drive traffic to your website through strategic writing in your posts and to keep your targeted customers updated through relevant information about your products and services.

One area where web designers and search engine optimization (SEO) professionals usually butt heads is over the use of images as text instead of actual plain text, usually done in the navigation or other important elements of a website. This can cripple an SEO implementation by limiting the effectiveness of elements that could have been textually based, as text is much more effective for interlinking. This is just one area where image alt text can be very useful.

Alt text � which are found in the �alt� portion of image tag � allows you to add a short descriptor of the image, whether it�s a photograph, a navigational element or some other useful image or graphic. Alt text allows you to describe to users who hover their mouse over an image what they�re seeing, but for SEO, Services, it also gives the search engine more information than the image�s file name might. Optimizing image alt text is a part of any effective on-site SEO campaign, and in this article, we�ll give you some tips on how to optimize alt texts to make them more useful and effective.

First, if there is text in your image, make sure your alt text matches it precisely. If it�s a one-word image such as menu item, for example, you would include this word in your alt text, as well as possibly a short description of the menu item. This gives the search engine some idea as to what that element is all about.

Secondly, for pictures and other descriptive images, you want at most a sentence describing what users can see in that picture, and again, it has to match what the picture actually is. Google�s crawlers can�t see images, but humans can, and if one of Google�s engineers see that you�re filling your image alt tags with irrelevant information, it could raise red flags.

Finally, not every image has to have an alt text in it. You wouldn�t add alt text to transparent spacer images used to align other elements of a page together, for example, but you would add alt text to all important and relevant images on a page. Alt text doesn�t carry the weight of actual readable text in the eyes of the search engines, but it�s better having it than not.