Vistaprint
Vistaprint is a professional printing company that prints many different
products for businesses and families. I came across Vistaprint while searching
online for a printing company that printed business cards for a low and
affordable price. It wasn’t until later I realized how well known Vistaprint is.
Vistaprint promotes their company using many different marketing techniques.
After discovering Vistaprint and making my first purchase with them, I now
realize how well known they are and how their different marketing techniques
got them company to this point.
The most prevalent marketing method used by Vistaprint is
Google Adwords. Google This tool places ads on sites that are relevant to the
ad, therefore attracting potential customers. The adwords visibility all
depends on how much money is put into the campaign. Almost every website that I
go to I usually will see a Vistaprint ad offering discounts on one of their
many products. This shows how good of a marketing tool it is because it entices
me to click and check it out.
Another marketing technique employed by Vista print relationship
building using Social Media Marketing. By using social media they can reach a
broad client base. They currently have a Facebook fan page, which enables them
to communicate with clients and potential customers on a more personal level.
On average, over 2 million people use Facebook on a daily basis.
Vista print also uses email marketing, percentage discounts
and television commercials to keep their customers coming back. When I get an
email with the great discount they are currently offering, I always check out
their offer. Vistaprint is a very successful company and website. These are the
marketing tactics they used to get to the top of Google search.
