If you are designing a web
page, the first and the foremost thing, you have to keep in mind is that, there
are numerous ways to attract any important items or events. Among the several
ways, one of the prime ways is to modify the font size of the main headline. If
you write the headline in 48px, then everyone is bound to get attracted towards
the headline. The chief intention of any headline is to attract the readers
towards it. In this context, I would like to say that, using Typography is the
principle way to get the desired attention. Increasing the font size is an old
trick to attract readers. But before you move out to make your font 48px or
even larger, there are some basic rules, you need to follow. Those rules are
given below:
If you
are going to announce a flat 30% or 40% off on any commodity sale, it might
attract some people, but making the font intolerably large will ultimately turn
most people off.
It is
strictly advised to maintain the font size ratio of your body text to the
headline text. Now for example, let us consider that, if you are typing the
body text at 20pt and keeping the headline font at 30pt will not make it
abhorrent. But if you type the text in 8pt and keep the headline in 16pt, this
will surely turn abhorrent.
You
have to preplan the types of events, which will trigger an increase in headline
size.
You
should also modify the font color and styles. You can use the best font style
that suits your heading. You can also use the color red, as red attracts many
readers. Making your text bold and italics will just add a bonus to it.
Other
than modifying your text fonts, there are several other ways to achieve
attention. Adding images and graphics will just add a flavor to it. People always
love to visualize. The word APHORISM, which means, a picture says a thousand
words, plays a significant role in this.
You can
also change your layout in order to attract many people. CNN uses this
technique to attract several viewers. Amazon too tried this technique and,
guess what.They actually succeeded.
Animations
will work a lot, if you have flat images. Many web designers use this technique
in order to make their site more dynamic.
Now, these were some simple
tips on how to use typography in graphic design. If you follow these simple
rules you are bound achieve success in graphic designing. So hurry up, and learn these rules or points
by heart, if you are planning to rock! You will get a wide variety of font
styles and colors in the internet. Choose according to your requirements, in
order to give your design a classy look. Strictly maintaining the font size
ratio is the prime rule in graphic designing. So just relax and use these
simple tips of typography in graphic designing.