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Internet marketing is what I believe to be the best way to market or
promote anything. Billions use the internet daily, and now that social
media has become more popular ever since facebook launched you have
the chance to reach billions of potential clients from all over the
world. Anyone can market and expand their services and products on the
internet. To reach success with internet marketing one must conduct
the proper research on their target market, and also the different
strategies of internet marketing.
The main goal for anyone trying to market on the internet is to place
high in the search results. Ranking high in the organic search
results is important to receive more visibility to the target market.
Using SEO (Search Engine Optimization) strategies will give you a
higher ranking.
One strategy is having a company or business website, and inserting
proper keywords. Keywords are words that are used to interpret the
internal structure of a website and webpage. When someone searches the
internet they enter certain words into the search engine describing
what they are trying to find. The search engine then checks its
database and returns the results that meet the words the person
searched for. Having the right keywords can make a big difference in
your visibility on the internet, so make sure your using good
keywords!
One tool that can help you come up with the good keywords is Google’s
Keyword tool provided by their service Adwords. To use this free
keyword tool go to google and view their services. Find Adwords and
click on Keyword tool. Type in words that you think best describes
your website/page’s content and click search. The results you will
teceive are the most searched words in google’s organic search. From
the results you can pick the best keywords to use for your site.
Another strategy is paid advertising online. You can pay to have your
ad placed in a special place on the organic search results page. If
you choose to use this route of internet marketing, I suggest doing a
little bit of research first on paid advertising and the different
types of ads.
One type is Paid Inclusion, which is where the search engine company
charges fees to be guaranteed that your ad will be displayed in the
returned search results for specifically named search terms. For some
search engines this also means that the spiders will crawl their
websites more often than websites that are not paying for advertsing.
Each search engine is different, so make sure to check out different
search engines and find out which you like best.
The other type of paid advertising is Paid Placement ads, which are
also called Pay Per Click ads. Advertisers bid on keywords and phrases
related to their target market and the search engine company charges
the advertiser to pay a certain amount each time your ad is clicked
on. Your ad will be displayed when someone searches using the keywords
you bid on. These types of ads are most commonly displayed on the
search result pages as Sponsored Links or Sponsored ads.
Another great SEO strategy is utilizing Video Advertising. Video
advertising is similar to the traditional spot advertising you see on
your television, but are cut down to be a shorter version of their tv
ads. has grown dramatically within the last fews years and now has
become a great way to engage your audience and gain more potiental
clients.
I have listed only a few of the many smart SEO strategies that are
used for internet marketing. Do your research before launching your
internet marketing campaign. There are many different ways you can
market on the internet and the first step is deciding which strategies
are right for you and your company to gain the most exposure and
potential clients.
